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a very funny thing happened, as I have been reading this book of Meerman Scott. I learned a lot of stuff from it, I would say it opened my eyes. the web looks different for me now, or at least online marketing does.

the problem with this book is that I got over it so fast. at first Scott’s insights seemed briliant and compelling. wow, so you can do all those things, there really is a method to go by. not quite a method, to be precise. some sort of organized know-how, though. well, after I started digging things on the web and looking at problems the way Scott urged me to, it all made sense and all the book’s teachings seemed common sense talk – things rightly said, true and informative. but evident. doh! – I should start a blog to get some comments about my product or service.

I take this for a plus. the book has done its thing – it turned me on. and the fact is that you learn so fast about communicating on the web nowadays. I try to leave it behind now, and turn to it from time to time only for practical advice, in tiny bits.

the big picture about web marketing is clear now. web makes business grow, it’s cheaper, funnier and more interactive than old Marketing and PR methods. but I am no ald PR person, nor an experienced marketer. so, Meerman, you really had me from hello, it wasn’t worth spending so many chapters to convince me the old methods were not efficient in the new media. anyways, the case sudies are worth the bucks and the main point – web is NOT like a newspaper or television, it is more like a city, a whole new world with its rules – deserves a clear, concise formulation. „new rules” offers that formulation.

thank you Meerman Scott!

”Estonia, with a population of just 1.3 million has 806,000 Internet users. My high-speed connections in this part of the world were much faster than in most parts of the USA.”

when the fuck are we going to wake up? check out the forums about internet providers like RDS or i-Link.

eh, what the hack, you all know what i’m talking about. poor service, little understanding of the web phenomenon. that’s where we still are! i know managers who barely manage to check their e-mail adress…

exact așa arată magazinul ăsta de piese auto, ca o poză făcută în grabă cu telefonul. nu are nici măcar firmă. adevărul e că nici nu ar avea de ce să mai dea banii omul, pentru că mai sunt două magazine de-a dreapta și de-a stânga lui, pe care scrie ”piese auto”.

piese auto

nu știu cum le merge treaba comercianților vecini, dar eu am fost de două ori în magazinul lui – să iau suport pentru număr și lamele pentru ștergătoare. de fiecare dată era plin de clienți. nu trece un minut, că intră cineva să ceară nu știu ce nimic sau chiar o piesă mai scumpă. mi-a zis că îmi dorește să se mai strice câte ceva la mașină, că poate să-mi comande orice pentru modelul ăsta.

vă dați seama că omul nu are blog și nici site, nici măcar o amărâtă de reclamă în ultimul ziar. dar are o înfățișare perfectă de magazin de piese ieftine, al cărui vânzător nu dă doi bani pe cum arată, dar știe să-ți răspundă la întrebări. problema lui e că nu va trece niciodată la nivelul următor, dar e foarte mulțumit cu ce are.

i’ve been reading this book for the last few days and it’s quite catchy. the new rules for marketing and pr, authored by David Meerman Scott. it opened a whole new perspective.

i mean, the things David says are all there, it’s easy to recognize what he’s talking about when you go online. it doesn’t take many clicks, even if you were web-illiterate until reading the book. but thanks David for putting all that stuff together and saying it explicitly. it is often hard to phrase the most evident and important things, because people have different backgrounds, speak different languages and simply don’t here you at first.

the book explains how to market your product or service or whatever it is that you do, online. i’m sure you can find all sorts of resumes on amazon or on Meerman Scott’s blog. i only wish to say that i expected the third part would adress less the corporations or institutions and the people that work for them, and more the young antrepreneurs who are interested in starting some business online. i haven’t yet read the chapters about blogging and social networks, but my expectations are high.

there are some reasons, though, that make some of the great stuff that you may find in this book inapplicable for Romania. i might spend some time discussing them when things get clearer in my mind. for the moment, i’m dwelving into these new rules and browsing for all sorts of tools that i haven’t heard of (like digg or delicious) or that i thought were airs and graces, (like twitter).

hey look, even this might be illustrative for where we are for the moment, in Romania. i think we still use the web mainly for fun and easy-found pieces of information, don’t understand it as a business or work tool. first-rated sites on trafic.ro are tabloids like can-can or libertatea, web-based games like conquiztador, e-jobs, sport newspapers like gsp etc. compare with alexa 😉

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