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în sfârșit, amazon a trimis-o. după aproape o lună de așteptare, de altfel asumată, a ajuns în seara asta. poștașul a îndesat-o chiar în cutia de scrisori, abia am scos-o de-acolo. mi-a fost și frică să n-o rup… viral marketing it is :D!
e vorba de cartea lui David Meerman Scott, omul datorită căruia există acest blog. pentru că m-am hotărât să-l fac și să-l țin în viață după ce am citit The New Rules for Marketing and PR, o carte în care Scott ne învață cum a schimbat online-ul regulile de comunicare și promovare a produselor sau serviciilor (oricare ar fi ele).
ce este un world wide rave? mai bine îl las pe David să vă explice:
”A World Wide Rave is when people around the world are talking about you, your company, and your products. Whether you’re located in San Francisco, Dubai, or Reykjavík, it’s when global communities eagerly link to your stuff on the Web. It’s when online buzz drives buyers to your virtual doorstep. And it’s when tons of fans visit your Web site and your blog because they genuinely want to be there.”
o să creez vreodată un wwr? habar n-am, dar sincer mi-aș dori. țărișoara mea oropsită are nevoie de unul. unul sau una? că nici nu știu cum să traduc rave :P. în orice caz, are nevoie țara mea de o mișcare socială amplă care să strige: ajunge cu prostia, nesimțirea, bătaia de joc, vrem calitate, idei, cinste și bun simț!
abia aștept să o citesc. revin cu un review. viva la revolucion!
a very funny thing happened, as I have been reading this book of Meerman Scott. I learned a lot of stuff from it, I would say it opened my eyes. the web looks different for me now, or at least online marketing does.
the problem with this book is that I got over it so fast. at first Scott’s insights seemed briliant and compelling. wow, so you can do all those things, there really is a method to go by. not quite a method, to be precise. some sort of organized know-how, though. well, after I started digging things on the web and looking at problems the way Scott urged me to, it all made sense and all the book’s teachings seemed common sense talk – things rightly said, true and informative. but evident. doh! – I should start a blog to get some comments about my product or service.
I take this for a plus. the book has done its thing – it turned me on. and the fact is that you learn so fast about communicating on the web nowadays. I try to leave it behind now, and turn to it from time to time only for practical advice, in tiny bits.
the big picture about web marketing is clear now. web makes business grow, it’s cheaper, funnier and more interactive than old Marketing and PR methods. but I am no ald PR person, nor an experienced marketer. so, Meerman, you really had me from hello, it wasn’t worth spending so many chapters to convince me the old methods were not efficient in the new media. anyways, the case sudies are worth the bucks and the main point – web is NOT like a newspaper or television, it is more like a city, a whole new world with its rules – deserves a clear, concise formulation. „new rules” offers that formulation.
thank you Meerman Scott!
when the fuck are we going to wake up? check out the forums about internet providers like RDS or i-Link.
eh, what the hack, you all know what i’m talking about. poor service, little understanding of the web phenomenon. that’s where we still are! i know managers who barely manage to check their e-mail adress…
i’ve been reading this book for the last few days and it’s quite catchy. the new rules for marketing and pr, authored by David Meerman Scott. it opened a whole new perspective.
i mean, the things David says are all there, it’s easy to recognize what he’s talking about when you go online. it doesn’t take many clicks, even if you were web-illiterate until reading the book. but thanks David for putting all that stuff together and saying it explicitly. it is often hard to phrase the most evident and important things, because people have different backgrounds, speak different languages and simply don’t here you at first.
the book explains how to market your product or service or whatever it is that you do, online. i’m sure you can find all sorts of resumes on amazon or on Meerman Scott’s blog. i only wish to say that i expected the third part would adress less the corporations or institutions and the people that work for them, and more the young antrepreneurs who are interested in starting some business online. i haven’t yet read the chapters about blogging and social networks, but my expectations are high.
there are some reasons, though, that make some of the great stuff that you may find in this book inapplicable for Romania. i might spend some time discussing them when things get clearer in my mind. for the moment, i’m dwelving into these new rules and browsing for all sorts of tools that i haven’t heard of (like digg or delicious) or that i thought were airs and graces, (like twitter).
hey look, even this might be illustrative for where we are for the moment, in Romania. i think we still use the web mainly for fun and easy-found pieces of information, don’t understand it as a business or work tool. first-rated sites on trafic.ro are tabloids like can-can or libertatea, web-based games like conquiztador, e-jobs, sport newspapers like gsp etc. compare with alexa 😉